Lead infrastructure for BC wills & estates firms

Most law firm websites are billboards.
Yours should be a paralegal.

We rebuild your site into something that works for you while you sleep — capturing, qualifying, and following up with leads instead of just sitting there saying "Contact us."

Live in 14 days, guaranteed  ·  $1,200/mo founder pricing  ·  First case study: Nanuq Law

The problem

Your website was built once. Probably in 2018.

Probably by a vendor who's no longer answering emails. It loads slowly, says nothing your competitors don't, and asks visitors to do exactly one thing: "Contact us." So they don't.

97%
of the people who land on your site leave without doing anything.
3%
who fill out the form are the ones who were going to call you anyway.
1994
is the last time a "Contact us" page was a competitive advantage.

Your website is doing nothing a Yellow Pages ad couldn't have done — and it's quietly losing you money every week.

What we build instead

A website that works for you while you sleep.

Built around how anxious clients actually approach legal decisions: in small steps, anonymously, before they're ready to call.

🧭

Interactive intake tools

A 60-second estate audit. A guided will-drafting wizard. A probate eligibility check. Real tools that turn quiet browsers into qualified, contactable leads.

Custom to your practice
✍️

AI Content Studio

Log in, talk to it, and get a publish-ready SEO + AI-search blog post in your voice in 10 minutes. You stay the expert. We handle the production.

Unlimited posts
🎯

A CRM that catches every lead

Automatic capture, tagging, and follow-up — and it keeps working on past clients too, with review reminders and referral prompts that turn one will into the next three.

Nothing slips through

Live in 14 days, guaranteed

Hosting, security, compliance, and a monthly performance report — all handled. A real site, launched fast, with someone actually answering your emails.

Or your first month is free
Who it's for

Built for BC wills & estates firms.

We do this for one firm at a time, slowly, until we own the BC wills & estates niche. That focus is the whole point.

Not a fit: national firms, high-volume litigation shops, or anyone who wants 30 vendors and a lock-in contract.

Case study · Nanuq Law, Victoria BC

Qualified leads now arrive in their inbox while they're in court.

We built Nanuq an estate audit quiz that gates results behind name, email, and phone — and a will-drafting wizard that produces a draft PDF in four minutes, notifying the firm with full intake data before the prospect even closes the tab.

<14 days
from kickoff to live site
4 min
to a drafted will + a captured lead
24/7
intake pipeline, not "occasional form fills"
The founder offer

One extra file a quarter pays for the year.

In BC, legal fees on a single probate file average around $4,750 — and today's wills client is tomorrow's probate file. Bringing you more of them is the whole job: land just one extra probate matter a quarter and the year has paid for itself — everything after that is profit. Founder pricing holds for 24 months and disappears the day we sign our sixth firm.

Founder — 5 spots
$1,200/ month
$1,800/mo standard · founder rate locked for 24 months
  • 6-month minimum, then cancel month-to-month
  • No setup fee
  • The site is yours — no lock-in
Live in 14 days, or your first month is free.
Claim a founder spot

What's included

  • Custom website rebuilt for your firm
  • 1 interactive intake tool (audit / wizard / eligibility check)
  • AI Content Studio — unlimited posts, optimized for Google + AI search
  • Lead CRM with automated capture, tagging & follow-up
  • Lifecycle nurture — will-review reminders, referral & review prompts, and past-client reactivation working every month
  • Hosting, security, compliance — all of it
  • Monthly performance report
What we don't do

The honest version.

You're a lawyer. Your job is to be a lawyer. Slipstream is the team you'd hire if you had the energy to interview marketing agencies — we just skipped the interview and built the thing.

We don't write your content. You do — in 10 minutes, talking to the Studio.

We don't run your ads. Bring your own traffic — referrals, GBP, paid. We turn it into clients.

We don't lock you in. Six months minimum, then walk if it's not working. The site is yours.

We don't take 30 firms. We take 5 at a time, and the founder rate dies the day we hit 6.

Ready when you are

See the work before you hire us.

Tell us about your firm and we'll send back a free audit of your current site — what's broken, what's slow, what's costing you leads — then book a 20-minute call. No pitch deck.

So we can run your free audit before we talk.

The reason your website hasn't been touched in 5 years isn't that you don't care — it's that every hour on marketing is an hour you're not billing or sleeping. Let's fix the website so it earns its keep.